Brand identity brief

BA Graphic Design second year project focused on brand identity for travel agency ‘Desturi Safari’

This project was a real life look at industry work, and was the first time working with a so called live brief, where the project was set by a Cambridge design company ‘One Space Media’. This aim was clear, the brief asked to create a brand identity for a trustworthy travel agency that planned trips to  Africa.

It had a clear aim and asked to consider all possible outcomes of how to approach a certain target market and make a new company image as effective as possible. I decided to focus on the image of the continent, and create a real life look at what the company would offer. My design idea had outcomes in various formats, from merchandise to advertising both digitally and physically. 

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